SWOT Analysis

SWOT analysis provides a simple framework for analysing the market position of an organisation and can be applied in a range of planning and strategic contexts, including strategy development, marketing planning, and the evaluation of strategic options for a whole business or an individual department. It may be used in conjunction with tools such as PEST Analysis (or one of its variants) or five forces analysis which can provide a deeper understanding of the external environment and help to assess potential risks and threats to the profitability and survival of the organisation.

PEST analysis

PEST analysis is a useful tool for understanding the macro-environment in which an organisation operates. The analysis involves reviewing factors which will have an impact on the organisation’s business and the level of success it will be able to achieve and may be carried out as part of an ongoing process of environmental scanning, to inform overall strategy development or to support the development of a new product or service.

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