Explain the importance of innovation for own organisation

In the rapidly-changing environments characterising most industries and public sector organisations today, proficiency in the process of service innovation is necessary for organisational efficiency and increasing public sector value. Given that environmental change requires organisational adaptation, new service innovation models can be expected to appear in response to new challenging landscapes.

The benefits of and how to create and maintain a culture which encourages and recognises creativity and innovation

The major benefit to organisations which successfully create a culture of creativity and innovation is that the full range of talent within the organisation is brought to bear. This means new and better ways of doing things, better relationships with customers, reductions in costs, the establishment and maintenance of higher quality goods or services.