Explain the importance of innovation for own organisation

In the rapidly-changing environments characterising most industries and public sector organisations today, proficiency in the process of service innovation is necessary for organisational efficiency and increasing public sector value. Given that environmental change requires organisational adaptation, new service innovation models can be expected to appear in response to new challenging landscapes.

Leadership and Organisational Culture

Many organisations develop a clear style of leadership that both flows from and partly defines its culture, values and behaviours.Some organisations have open and inclusive cultures where participative leadership styles are common at all levels of the operation. Apple for example has a culture of open information sharing and creativity. Its values as an organisation encourage everyone to collaborate and co-operate. Its Leadership from top to bottom have a supportive approach, providing employees with the tools and information to do a great job.

The benefits of and how to create and maintain a culture which encourages and recognises creativity and innovation

The major benefit to organisations which successfully create a culture of creativity and innovation is that the full range of talent within the organisation is brought to bear. This means new and better ways of doing things, better relationships with customers, reductions in costs, the establishment and maintenance of higher quality goods or services.

SWOT Analysis

SWOT analysis provides a simple framework for analysing the market position of an organisation and can be applied in a range of planning and strategic contexts, including strategy development, marketing planning, and the evaluation of strategic options for a whole business or an individual department. It may be used in conjunction with tools such as PEST Analysis (or one of its variants) or five forces analysis which can provide a deeper understanding of the external environment and help to assess potential risks and threats to the profitability and survival of the organisation.

PEST analysis

PEST analysis is a useful tool for understanding the macro-environment in which an organisation operates. The analysis involves reviewing factors which will have an impact on the organisation’s business and the level of success it will be able to achieve and may be carried out as part of an ongoing process of environmental scanning, to inform overall strategy development or to support the development of a new product or service.

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